How We Read Online

Randomly came across this article on Slate.com about how we read information online...

It talks about how we're more likely to read short, listed items and will skip longer paragraphs or pages where we have to scroll. It also mentions how in the early days of internet when pages took a long time to load, we were more likely to stick to a fewer number of pages and hunt around for whatever information we were seeking- but now that we've gone high speed, we skip around quickly seeking out the "right" site. And apparently, we like pages that have lots of links because it seems authoritative. Hmmm. I'll keep that in mind.

Anyways, just thought I would share. Check out the article to read more.